A college-age young man is invited to play video games at a friend's house, but Institute (the Mormon equivalent of a Bible study group) is at the same time. His "good angel" pops up on his iPhone and promises him a "bonus" if he goes to the church activity. So, he goes. And the bonus?
A date with a hot young thing (blond, thin, and Caucasian, of course).
The overall message the church seems to want you to understand is, "obey us and you'll be blessed with a hot girlfriend."
This video, which features the same "sex sells" advertising techniques that you might find selling cars or Victoria's Secret clothing, is found front-and-center on the LDS Church's official website for their Institutes of Religion. While I shouldn't be surprised that a church with a well-established history of female oppression (i.e., polygamy and the fight against the ERA) would put out a video like this without a blink of an eye, what stuns me is that there isn't more feminist outrage about it within the Mormon community. I mean, what happened to "New Mormon feminism"? Surely if anything is anti-feminist, a video that depicts women as rewards for righteous behavior is.
As I said, I know I shouldn't be shocked and outraged that this comes from a church whose finest entertainment moment was the depiction of Johnny Lingo bartering for an 8-Cow Wife. And I know I've heard more returned missionaries than I can count who've been promised "a hot wife" in exchange for their faithfulness. But it is different when the video comes straight from the Church's official website.
In case you were curious, this is what inequality looks like. Mormon Ad FAIL.